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Social Media is important to the lifecycle of Red Bull social channels. Red Bull's social media presence is engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Producer of Social Media ensures a pipeline of content for Red Bull US & Red Bull main channels, providing best in class guidance across the Networks and building social content across key verticals, tentpole moments, and for daily content needs. Reporting to the Director of Media in your region, you will support new social media programs and content output across earned, managed, and owned platforms.
All the responsibilities we'll trust you with:
SOCIAL CONTENT PIPELINE
Ensure a pipeline of engaging social content for Red Bull USA & Main Channels across
Earned and Managed social platforms
Build daily content needs by aligning with our @redbullusa social team, Network Producers, and regional team on content pipeline
Pitch and implement social content pieces to be distributed across all social media platforms, with a focus on TikTok and Instagram
Oversee content strategy and plans for assigned projects and social content pieces
Evolve Red Bull's social content to be best in class while meeting ever-evolving platform needs
Help ensure consistency of message and brand values across multiple platforms and playgrounds while tailoring each piece of content per platform, per audience
CONTENT INNOVATION AND CROSS FUNCTIONAL EDUCATION
Help guide the broader organization network teams to produce content based on trending topics, athlete/artist moments, Red Bull events and playgrounds
Work cross functionally to advise and support the business and their social content plans and deliveries with content plan support
Create forward-leaning multi-platform content that generates buzz and increases engagement for Red Bull's Media Network
Educate all Network and Regional content production teams to improve all content to include social needs
Develop close collaboration with RBMH and RBNA to ensure consistency across all social content
TEAM MANAGEMENT
Manage output of social content for US main channels and team workflow
Hire and manage contract and partner productions/individuals and deliverables
Source outside creators to help develop a creator network according to the Sr. Manager of Social Opinion Leaders so they can be leveraged for content development and increase brand awareness and social channel growth
Work with Media Insights to ensure consumer and platform insights are considered and incorporated into their content creation
Hold team and creator network accountable to Red Bull's content standards and legal guidelines, without it getting in the way of innovation and creativity
that matter most for this role:
- 4 years as producer of content in multi-channel content creation and production
- 2+ years immersed in the social and digital landscape
- Passionate about social media and their trends
- Adept in creating and editing TikTok and Instagram content in app
- Experience shooting content on iPhone, for vertical video publishing platforms
- Utilization of platform insights and metrics to strategically inform content decisions
- Best-in-class editorial skills
- Mature, collaborative, problem solver, partner, autonomous
- In-depth expertise with digital and social content best practices
- Ability to work collaboratively and to foster communication internally and externally
- Knowledge of Adobe Premiere or Final Cut to produce videos end to end; intermediate knowledge is a plus
- Bachelor's Degree Preferred
- Spanish fluency is a must
- Travel 20-30%
- Permanent
- Benefits eligible
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Red Bull Media House is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
The bigger reason why you work. To contribute and add value to something or someone.
To have the freedom to work on something the way you want to.
Turn your talents into strengths to become excellent at what you do.
Get notified as soon as the applications open.
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.