Brand Values

New Era is not about conformity. It’s about personalization, true customization that offers literally billions of styles and sizes and looks. We don’t push our philosophy on you. We don’t require you to get inspired or seize the day. We don’t dictate. We encourage you to be you. We marvel at the maverick. And revel in the rebel.

New Era has always been at the forefront of innovation and progressive thinking. A pioneering attitude and a philosophy of breaking the mold inspires us as much today as it has in the past.

New Era’s authenticity is undeniable. Deeply rooted in sport and street culture, New Era product is the real deal, the original, the best. Authenticity is at the heart of what we are and authenticity will always be a crucial ingredient in everything we do.

New Era’s maverick approach has seen it create some of the most disruptive moments in American Street Culture history (picture Spike Lee’s NE red Yankees cap). Our disruptive spirit and desire to challenge the norm is as strong today as it ever was.

Talent Development

New Era’s employees take advantage of many on-the-job and more formal professional development resources.
 

Today’s global economy moves at the speed of business – 24/7/365. New Era’s employees take advantage of many on-the-job and more formal professional development resources. Employees manage their own development with Individual Development Plans. Learning opportunities take many forms including: participating on project teams, leading new initiatives, engaging in problem-solving teams, participating in high quality eLearning and classroom-based activities.

 

Diversity

Our People Make the Difference

Our people create a culture of innovation that champions creative and critical thinking and allow us to meet and exceed our customers’ expectations of our products and our company.
 

At New Era, we know that it’s our people who make the difference. It’s our people who enable us to design, develop, market and distribute the outstanding products that our customers desire. It’s our people who create a culture of innovation that champions creative and critical thinking. And it’s our people who allow us to meet and exceed our customers’ expectations of our products and our company.
 

Our mission is to promote self-expression with every product and we strive to create a workplace that’s as diverse as our product, where differences are not only respected, but welcomed. We make 6 billion ways to say “this is who I am”. From Buffalo to Tokyo, whether an employee works at our corporate headquarters, our manufacturing facility, or one of our global offices, we are committed to creating a workplace that’s rich in diversity, inclusive of all thinking styles, and rooted deeply in our core values of: individuality, collaboration, authenticity and pride.
 

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.