Commercial Market Sr. Manager, Armand de Brignac - Southeast
Miami, FL 
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Posted 20 days ago
Job Description
Position

Moet Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moet Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moet Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Commercial Sr. Manager, Armand de Brignac - Southeast, will deliver in-market executions of Armand de Brignac to grow volume and profit across assigned markets and distributors.

Responsibilities:

Strategic Platform:

  • Participate in the brand planning process; development and execution of market-based brand objectives
  • Monitor flow of activities required to achieve brand priorities for assigned market

Planning:

  • Work closely with AdB Brand Director to ensure annual market plan is established, completed and reconciled quarterly
  • Ensure prioritization supports brand and market/channel opportunity
  • Prepare and review monthly depletions forecast and update VP of sales with negative and positive variances
  • Review shipments monthly with distributor to ensure sales targets are achieved

Pricing:

  • Execute and ensure MH price structures to ensure profit maximization while maintaining proper brand and competitor index relationship

Profile

A&P / FTT /DPP Management:

  • Work closely with Brand Director and Finance Director to ensure A&P/ DPP / FTT is allocated and led in accordance to brand strategy and contracted rates
  • Formal reconciliation should be performed quarterly in conjunction with director of Finance and appropriate distributor personnel
  • Develop, control & evaluate A&P budget spend for assigned market
  • Handle overhead and T&E budgets for assigned region

Distributor Management:

  • Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market
  • Provide clear direction to distributors to achieve brand and Company priorities
  • Manage results driven programming with distributor to ensure delivery of qualitative objectives and budget goals
  • Set, supervise and evaluate goals for Distributor based on brand/market priorities
  • Manage and review FTT/ DPP to ensure accurate channel allocation and maximum program effectiveness. FTT / DPP must be reviewed and reconciled monthly and quarterly
  • Perform monthly planning sessions with distributor Senior Management
  • Conduct mid month and quarterly business reviews to benchmark progress against qualitative and quantitative goals
  • Educate and assess Distributor Sales force, ensure sales force understands all in store objectives by brand
  • Regularly participate in distributor market visits to ensure market execution is at or above standard

In - Market Execution:

  • Manage, coordinate, monitor and maintain the highest quality standards of retail executions to deliver annual depletion and sales targets
  • Improve brand growth opportunities within across all market segments
  • Direct Portfolio Management team to be best in class and ensure delivery of all qualitative and quantitative objectives with Distributor DTD.
  • Ensure fact/need based selling tools/techniques are developed and used
  • Ensure effective pricing strategies are set and aligned across value chain
  • Lead all aspects of POS, feature and display activities to ensure detailed execution and maximum effectiveness
  • Ensure quality of brand mix, inventory, size mix and market pricing are set to drive short- and long-term growth and profitability within assigned market
  • Ensure market goals are linked to brand and Company priorities
  • Use sales systems to create performance indicators, gauge progress and measure successes and to identify opportunities for growth
  • Manage relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
  • Survey the market regularly (4x/year)
  • Increase brand growth opportunities within all channels and key sub-channels (On-premise, off-premise, multicultural, casino, LGBT etc...)
  • Direct menu, back bar, POS, display, shelving, cold box and other merchandising standards to ensure best in class execution while increasing effectiveness during key selling periods
  • Monitor and report on the competitive landscape and their core activities.
  • Monitor in-market activity to develop proactive market plans that enhance visibility, brand value and minimizes competitive growth
  • Perform program analysis to determine market effectiveness and return on investment
  • Leverage all media and brand sponsored PR and events for maximum value

Additional information

Preferred Requirements:

  • Bachelor's degree or equivalent experience
  • 5-8 years of experience in trade or distributor management within the Beverage Alcohol Industry.
  • Strong leadership and interpersonal skills.
  • Strong system and leadership skills.
  • Solid understanding of sales techniques and distributor network,
  • Strong interpersonal and communication skills.
  • Must be able to travel across assigned region as necessary
  • Must be able to work with all levels of the organization and be able to adapt to various work styles.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law

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Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Salary and Benefits
112000 - 140000 USD per Year
Required Experience
5 to 8 years
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